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08. 2022 - Present

VP of Enterprise Marketing


(SaaS, Influencer Marketing)

Key Qualifications & Responsabilities

  • Oversaw a team of 11 enterprise marketers and 15 BDRs with 5 direct reports for a SLG motion

  • Assessed and optimized marketing program channels and spending within the first 30 days resulting in savings of $500K in a quarter

  • Implemented quarterly customer marketing campaigns that led to an avg. of 20 early customer renewal deals

  • Increased the BDR team's productivity and efficiency through better alignment and training with the marketing team

  • Lead Market research initiative to understand buyers and industry trends and inform sales, PMM, and product teams

Key Achievement

  • Generated over $14.8 million in pipeline (ACV) from marketing and BDR efforts in one year

10. 2021 - 06. 2022

Director of Marketing


(SaaS, Market Research)

Key Qualifications & Responsabilities

  • Established baseline for marketing and branding strategy for go-to-market and awareness of new SaaS solution

  • Created and managed a multi-channel quarterly marketing plan and budget aligned with OKRs

  • Optimized website positioning and messaging around new solution offering

  • Implemented SEO and SEM strategy to create awareness and demand - saw an avg. MQL to SQL conversion rate of 30% from paid search

Key Achievement

  • Increased organic traffic by %450 in first 6 months resulting in net new lead creation increase from <5 to 668 per month

09. 2020 - 10. 2021

Director of Demand Generation

Blue Lava

(Enterprise SaaS, Cybersecurity)

Key Qualifications & Responsabilities

  • Created and executed an integrated growth marketing plan within the first 30 days in line with pipeline growth objectives

  • Managed a team of 4 full-time marketers to help accelerate pipeline growth

  • Collaborated with the product marketing team to create and successfully execute a product promotional launch plan for a new product feature

  • Built key KPIs and reporting dashboard for weekly visibility and tracking among the executive team

Key Achievement

  • Increased sales opportunities from 0 to 20 per month within the first 6 months, contributing 45% to the overall pipeline

05. 2018 - 07. 2020

Head of Marketing


(Enterprise Cloud Services)

Key Qualifications & Responsabilities

  • Implemented and executed multichannel B2B Marketing and lead generation programs aligned with yearly budget and revenue objectives

  • Improved paid search return from -12% to 60% in the first year

  • Supported the sales team with sales material & pipeline generation

  • Oversaw and successfully completed the entire website redesign in 2018 (including content and design)

Key Achievement

  • Increased MQLs by 150% in the first year, while contributing 60% to net new closed-won logos 

01. 2015 - 05. 2018

Director of Marketing

Mobile Labs

(Enterprise SaaS, App Testing)

Key Qualifications & Responsabilities

  • Developed yearly multichannel B2B Marketing programs aligned with company goals and strategies (Demand Generation, trade shows, digital and e-mail marketing, public relations/advertising)

  • Implement tracking of key metrics and KPIs demonstrating program results and success

  • Worked directly with sales, channel partners and industry vendors on events and webinars

  • Managed internal marketing team of 3 and third-party relationships necessary to execute against marketing plans (Marketing & PR firms, design firms, client testimonials, etc.)

Key Achievement

  • Yield average yearly ROI of 170% from Marketing activities, contributing over 60% to the overall company opportunity pipeline

02. 2013 - 01. 2015

Marketing Manager

GT Software

(IT Services)

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