Experiences

VP of Enterprise Marketing

Mavrck

(SaaS, Influencer Marketing)

Key Qualifications & Responsabilities

Oversaw a team of 11 enterprise marketers and 15 BDRs with 5 direct reports for a SLG motion
Assessed and optimized marketing program channels and spending within the first 30 days resulting in savings of $500K in a quarter
Implemented quarterly customer marketing campaigns that led to an avg. of 20 early customer renewal deals
Increased the BDR team's productivity and efficiency through better alignment and training with the marketing team
Lead Market research initiative to understand buyers and industry trends and inform sales, PMM, and product teams

Key Achievement

Generated over $14.8 million in pipeline (ACV) from marketing and BDR efforts in one year

Director of Marketing

TapResearch

(SaaS, Market Research)

Key Qualifications & Responsabilities

Established baseline for marketing and branding strategy for go-to-market and awareness of new SaaS solution
Created and managed a multi-channel quarterly marketing plan and budget aligned with OKRs
Optimized website positioning and messaging around new solution offering
Implemented SEO and SEM strategy to create awareness and demand - saw an avg. MQL to SQL conversion rate of 30% from paid search

Key Achievement

Increased organic traffic by %450 in first 6 months resulting in net new lead creation increase from <5 to 668 per month

Director of Demand Generation

Blue Lava

(Enterprise SaaS, Cybersecurity)

Key Qualifications & Responsabilities

Created and executed an integrated growth marketing plan within the first 30 days in line with pipeline growth objectives
Managed a team of 4 full-time marketers to help accelerate pipeline growth
Collaborated with the product marketing team to create and successfully execute a product promotional launch plan for a new product feature
Built key KPIs and reporting dashboard for weekly visibility and tracking among the executive team

Key Achievement

Increased sales opportunities from 0 to 20 per month within the first 6 months, contributing 45% to the overall pipeline

Head of Marketing

Atmosera

(Enterprise Cloud Services)

Key Qualifications & Responsabilities

Implemented and executed multichannel B2B Marketing and lead generation programs aligned with yearly budget and revenue objectives
Improved paid search return from -12% to 60% in the first year
Supported the sales team with sales material & pipeline generation
Oversaw and successfully completed the entire website redesign in 2018 (including content and design)

Key Achievement

Increased MQLs by 150% in the first year, while contributing 60% to net new closed-won logos

Director of Marketing

Mobile Labs

(Enterprise SaaS, App Testing)

Key Qualifications & Responsabilities

Developed yearly multichannel B2B Marketing programs aligned with company goals and strategies (Demand Generation, trade shows, digital and e-mail marketing, public relations/advertising)
Implement tracking of key metrics and KPIs demonstrating program results and success
Worked directly with sales, channel partners and industry vendors on events and webinars
Managed internal marketing team of 3 and third-party relationships necessary to execute against marketing plans (Marketing & PR firms, design firms, client testimonials, etc.)

Key Achievement

Yield average yearly ROI of 170% from Marketing activities, contributing over 60% to the overall company opportunity pipeline

Marketing Manager

GT Software

(IT Services)